Diversification is seen as the most effective way for advisers to grow their business in today’s market, according to a Twenty7tec poll conducted ahead of our latest Elevate webinar.
When asked to choose the best growth strategy from four options, 40% of respondents said widening the product portfolio — including areas such as protection, equity release and later life lending — was the most effective route.
A further 29% favoured taking a holistic financial planning approach, while 22% cited increasing marketing and lead generation activity.
Just 9% said focusing on a niche client segment was the best strategy for growth.
‘Resilience and opportunity’
“The results reflect a clear shift towards broader propositions that meet a wider range of client needs,” said David Wressell, Senior Manager at Twenty7tec and host of the Elevate webinar series.
“Advisers are looking for sustainable growth, and diversification offers both resilience and opportunity in a changing market.”
Benefits of diversification
The webinar featured speakers Kelly Melville-Kelly of the Equity Release Council, Lawrence Cook, CEO of Mabel Insights, and Daniel Edmondson, National Account Manager of Advise Wise.
“We’re enabling advisers to meet these challenges,” said David Wressell.
“Earlier in June, we announced our partnership with later life lending platform Advise Wise to help brokers meet the growing demand from later life borrowers. It was great to hear from Daniel during the webinar on the benefits diversification into these markets can bring advisers.”
Best tools and integrations
Twenty7tec is also working closely with Mabel Insights to explore how a similar partnership could enable advisers to diversify further into the wealth sector.
“Lawrence Cook of Mabel Insights made a lot of excellent points during the webinar, including on how diversification can not only bring new revenue streams, but also help a business build resilience,” said David Wressell.
“We’re doing all we can at Twenty7tec to give advisers access to the very best tools and integrations to help both their working practices and the growth of their businesses – so watch this space!”
Watch the webinar
The findings were gathered as part of the registration process for the Elevate webinar series, which brings together industry leaders, experts and specialists to discuss the important issues affecting advisers and their businesses.
Episode two in the series, Adviser challenges in 2025: Diversifying for growth & resilience, is available to watch on-demand.
“This episode is a must-see for any adviser looking to stay competitive,” said David Wressell.
Book a demo
Book your free demo and find out more about how Twenty7tec can help your business grow and adapt in today’s demanding environment.
