News 22.11.23

Twenty7tec launches first-of-its-kind update to COMMUNICATE platform

Twenty7tec, the leading advice tech business, has today launched a new version of its COMMUNICATE digital marketing platform with updates that have never been seen before in financial services, including a TikTok integration.

COMMUNICATE is a digital marketing platform that helps advice businesses to drive inbound leads, as well as manage outbound communication to both existing customers and prospects across multiple communication channels.

Recognising the change in where consumers find financial advice, Twenty7tec has updated the platform to allow advisers to post seamlessly to multiple TikTok channels to generate leads. As of today, the feature will be a standard for all clients.

As part of the update, Twenty7tec has also announced the availability of its new multi-step campaign builder so that advisers can develop effective retention marketing campaigns using email, telephone, SMS and social media posting. The tool is based on logic and allows advisers to customise a client’s experience in a matter of minutes.

In addition to this, the adviser tech business has updated COMMUNICATE to include a content library, giving financial service firms access to the latest Twenty7tec content; firms can customise and brand the content, giving them a bank of new, relevant content to share with their audience.

The content library has a search feature, meaning that financial services firms can find pre-approved relevant information to share with their audience quickly and easily. It also has an AI function, which uses Twent7tec’s language model and Chat GPT4, allowing the user to generate relevant content.

James Tucker, CEO of Twenty7tec, says: “Consumer behaviour is rapidly changing, to stay relevant and be successful, financial services must reach their target audience in a number of different ways. With so many different ways to speak to potential clients, financial advisers must remain savvy with their time, so that they still have plenty of availability to build these relationships further.

“It’s a very exciting time for us as we’re the first financial services marketing platform to offer everything under one roof: email, telephone, SMS, WhatsApp and TikTok – meaning advisers can post to multiple platforms seamlessly and easily to generate leads and stay relevant. Everyone should have access to the best financial advice and we’re proud to be leading the way in giving advisers the tools to do this.”