Turn website traffic into advice-ready opportunities

CONNECT is the lead-generation layer for advice firms, designed to solve one of the industry’s biggest challenges: finding your next customer. 

From ready-made webtools to fully bespoke digital journeys powered by our sourcing and affordability APIs, CONNECT helps firms attract, qualify and engage prospective clients online. 

Every interaction is designed to flow seamlessly into the advice journey, turning website visitors into advice-ready opportunities. 

What this means in practice

01

Capture demand at the start of the journey

Give clients a reason to engage from the first click.

CONNECT provides interactive tools that turn passive website traffic into active interest, helping firms generate measurable opportunities instead of missed visits.

02

Pre-qualify clients before they reach your team

Capture structured information through configurable tools and enquiry journeys.

Clients arrive with context, intent and key information already defined, improving conversion quality and reducing administration.

03

Convert engagement into real opportunities

Every interaction is designed to lead somewhere.

CONNECT turns calculations, product exploration and research activity into captured enquiries that are ready to enter your advice process.

04

Deploy without operational overhead

Launch quickly with embedded webtools or scale into fully bespoke journeys through API integration.

No rebuilds. No ongoing maintenance burden. No dependency on developers.

Just controlled deployment aligned to your digital strategy.

05

Connect the first interaction to the full journey

CONNECT links directly into ADVICE, Steppl and RESEARCH, ensuring every enquiry becomes part of a continuous, compliant advice journey rather than a disconnected lead.

Our web tools

Display live product information powered by Twenty7tec's sourcing infrastructure, supporting informed decision-making and engagement.

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Help prospective clients understand their borrowing potential before speaking to an adviser, creating more informed conversations from the outset.

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Provide instant visibility of likely transaction costs, helping clients understand the wider financial picture.

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Capture structured information and create higher-quality enquiries from the first interaction.

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Find out how CONNECT can work within your firm

See how CONNECT can help you generate more opportunities, improve client engagement and create connected digital journeys. 

Build bespoke digital journeys

Need more than out-of-the-box webtools?

  • Powered by real-time market data

    CONNECT's sourcing and affordability APIs allow firms to create tailored customer journeys powered by real-time market data.

  • Reflects your brand and process

    Build experiences that reflect your brand, processes and customer strategy, from affordability checks and fact finds through to product exploration and lead capture.

  • Enhance or go fully bespoke

    Whether you're enhancing an existing website or creating a completely bespoke digital experience, CONNECT provides the infrastructure behind it.

Additional Capabilities

Real-time product data

Powered by RESEARCH source APIs, ensuring outputs remain accurate, current and relevant.

Embedded lead capture

Turn website engagement directly into structured enquiries and client records.

Seamless CRM integration

Connect directly into ADVICE to eliminate rekeying and support compliance-ready workflows from day one.

Scalable deployment

Across individual firms, networks and partner groups.

Mobile-optimised experiences

Designed for modern client behaviour.

Centralised updates

Maintain calculation logic and product outputs without costly development projects or website rebuilds.

SPEAK TO TWENTY7TEC

Find out how CONNECT can work within your firm

See how CONNECT can help you generate more opportunities, improve client engagement and create connected digital journeys. 

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