Trusted by 44% of lenders across the UK
See the market through the Adviser’s eyes
INSIGHT Pro captures the actual intent and selection criteria of mortgage professionals, providing the unique Adviser behaviour view you need to turn data into decisions and launch winning products in a fast-moving mortgage market.
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Drawing from over 45% market share in the sourcing space, INSIGHT Pro doesn’t just show you product selections – it captures the real-time intent, filters, and criteria applied by mortgage professionals every single day. This unique view is the difference between knowing what products exist and knowing which ones are actually selected and recommended.
Problem: Other data misses the "why" - why a product was ignored despite having the right rate or being highly ranked.
INSIGHT Pro Solution: We capture crucial criteria, such as search filters and sorting preferences that brokers use to remove products from view. You instantly see why your products are truly winning -or losing - at the point of search.
Problem: Weekly report refreshes mean you're reacting to a trend that has already passed.
INSIGHT Pro Solution: Data is effectively real-time, not weekly or monthly. Monitor search spikes and criteria changes as they happen, allowing you to fine-tune your proposition with market-leading speed.
Problem: Without context, mortgage product development is based on assumptions, not usage.
INSIGHT Pro Solution: Understand the exact combination of features and criteria that leads to selection. Build products based on proven broker actions and secure the highest likelihood of recommendation.
“The new INSIGHT Pro builds on everything that made the original great, adding even more flexibility and control, allowing us to access valuable data with no restrictions.”
James Harrison – Paragon Bank
INSIGHT Pro has been rebuilt from the ground up to empower your data team with speed, flexibility, and control.
Overcome the static limitations of legacy systems. Cross-stitch data from various sources (searches, results, documents, affordability) all within a single view, giving your analysts complete oversight.
Create and configure live email alerts against any data element to ensure you keep your finger on the pulse of market activity – right down to the specifics.
Create and configure live email alerts against any data element to ensure you keep your finger on the pulse of market activity – right down to the specifics.
Overcome the limitations of static data. See a far more detailed picture of product performance with significantly expanded datasets, capturing the full journey of broker decision-making.
Generate deep insights and clear reporting more quickly and efficiently through our Sigma-powered interface – providing flexibility to tailor and automate your own experience.
Generate deep insights and clear reporting more quickly and efficiently through our Sigma-powered interface – providing flexibility to tailor and automate your own experience.
Utilise Sigma AI within INSIGHT Pro to surface key data and create visible charts using simple, natural language queries – no complex coding required. (Available in Pro)
Automate and generate leadership-ready reporting and analytics directly within INSIGHT to enable data-driven decision making
Automate and generate leadership-ready reporting and analytics directly within INSIGHT Pro to enable data-driven decision making
Whether you’re a leading high-street lender or a boutique lending specialist, you can tailor your access to suit your needs:
Stop guessing and start driving truly informed decisions with the most representative broker behaviour view on the market.
Speak to our lender team today to ensure your teams are ready to take full advantage of INSIGHT Pro from day one.